A winter’s getaway to Seward Alaska to capture REI’s 2017 Holiday campaign. The images were shot in a story/lifestyle fashion to capture 3 women adventuring around Seward snowshoeing, kayaking, boating, and getting into the holiday spirit. Images were used in REI’s printed holiday catalog (over 4 million in distribution) online, on social, in-store and printed on gift cards.
AD: Quinn Ianniciello
Producer: Linda Nordstrom
Styling: Holly Gits
Retouch: Dan Engel